Communication, Innovation and Information Management (River Zambezi)

Our Role

Can you hear the Zambezi's roar reflecting our bold storytelling. Just like the Zambezi it cuts across Southern Africa, we shall amplify our visibility within and beyond. We amplify impact through innovative advocacy, creative media, and citizen-driven campaigns. In CIIM, we embrace the title of 'Self-Proclaimed Minister of Enjoyment' because we believe in fearless, disruptive, and entertaining storytelling that turns knowledge into power.

Competing information sources often overlook or misunderstand complex issues. Streamlining access to data through user-friendly information systems is essential to improving transparency and enabling real-time, two-way engagement. Creating an environment that encourages innovation in information management allows for targeted dissemination aligned with audience preferences, maximizing reach and impact. Tools like Debt Dashboards simplify public debt information into accessible insights, and apps like Jihusishe serve as real-time information feeds, civic education resources, and platforms to gauge public sentiment. These digital tools enable effective online mobilization, empowering citizens to drive meaningful change.

Key Outcomes

• Information Management: Regular dissemination of simplified information packs leveraging social media for maximum reach and impact.
• Advocacy Amplification: Amplify and humanize advocacy through podcasts, documentaries, and feature films that tell compelling stories.
• Digital Innovation: Digital accountability tools innovation and user-friendly information systems (debt dashboard, Jihusishe) for citizen engagement.
• Data-Driven Campaigns: Digital movement-building campaigns through data-driven technology and AI to track and respond to public sentiment.
• Trust Building: 60% of Kenyans online trust social media as a source of civic information, compared to less than 50% who trust official government websites.